[MakeLV] Fwd: HIVE4A Logo Concepts

Tue Dec 28 15:01:55 CST 2010

1: love the art-deco feel and like the subtlety of the styling exercises -
it's graphically stunning, but it could as easily be an insurance company
2: lukewarm on this one - not sure why, not crazy about the font
3. dislike pretty much everything about this one - especially colors and the
honeycomb (and yes, I know I started the honeycomb thing)
4: really like the hacked bee - this is my second favorite after #1   Use
this bee with the font from #1?
5. like the sense of activity and the orbits would make a nice tie in to the
Da Vinci Science Center logo if we do end up collaborating, but it might be
too close otherwise

Dave

On Tue, Dec 28, 2010 at 3:03 PM, Matthew Tuerk <mtuerk at allentownedc.com>wrote:

> All-
> Some exciting concepts for a logo here. Thoughts?
>  Matthew Tuerk
>
> Assistant Director
> Allentown Economic Development Corporation
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> Begin forwarded message:
>
> *From: *Curtis Johnson <curtis at 401creative.com>
> *Date: *December 28, 2010 2:08:53 PM EST
> *To: *Matthew Tuerk <mtuerk at allentownedc.com>
> *Subject: **HIVE4A Logo Concepts*
>
> Hi Matt-
>
> We've worked up a number of logo concepts for HIVE4A.  It is our opinion
> that a great logo has to work in black and white form at it's most basic
> level.  Most of the concepts below adhere to this philosophy.
>
> *Concept 01*
> *I felt like the entire premise of a "hacker" co-working space should be
> something shrouded in a bit of mystery.  The result was a very clean but
> customized font that had a few identifiable markers.  For this concept we
> stayed away from the obvious "Hive" imagery though I did include a subtle
> honeycomb texture on the styling exercises.  It includes an "alternative
> use" version as well as some quick styling options (see "testserver" links
> below).  *
> *
> *
>
> *Alternative Use *
>
>
> *Styling Exercises*
>
> http://testserver.401creative.com/H4A/Hive-Style-01.jpg
> http://testserver.401creative.com/H4A/Hive-Style-02.jpg
> http://testserver.401creative.com/H4A/Hive-Style-03.jpg
>
> *Original Font Face*
>
>
> *Concepts 02*
>
>
> *Concept 03*
>
>
> *Concepts 04*
>
>
>
> *Concept 05*
>
>
>
> I think we've put a lot of ideas in front of you and we look forward to
> hearing your feedback.  Our currently hourly log is at 3HR.
>
> Best regards-
>
> Curtis
>
>  *Curtis Johnson*
> *Co-Founder / Art Director*
> *
> *
>
>
>
>
>
> 4O1creative, ltd.  |  3736 Broadway, 1st Floor  |  Allentown, PA  18104
>
>
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-- 
David L. Smith
Da Vinci Science Center
Allentown, PA
http://www.davinci-center.org

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