[MakeLV] Fwd: HIVE4A Logo Concepts

Bill Mansfield william.mansfield at gmail.com
Thu Dec 30 10:03:30 CST 2010


They look good, but personally I'd like to see something that adds reference
to the LV industry or history, like the original Mack Truck/hive mockup. If
we could integrate the bulldog, or something that makes it more
geographically, historically, and community identifiable I think it would be
something the community at large would respond better to, and would stay
truer to the goals.

Not having an artistic bone in me, I can't draw a mockup.. But how would
people feel about a logo incorporating something like an Iron crucible
pouring out a Hive4A logo of some sort.. Would tie the area's history
together and make a statement about industrial forging or reforging of the
area.. Plus we could do it in neon as a really impressive piece to hang in
the hack space.

/$.02 +- inflation.

-Bill


On Tue, Dec 28, 2010 at 3:03 PM, Matthew Tuerk <mtuerk at allentownedc.com>wrote:

> All-
> Some exciting concepts for a logo here. Thoughts?
> Matthew Tuerk
>
> Assistant Director
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> Begin forwarded message:
>
> *From: *Curtis Johnson <curtis at 401creative.com>
> *Date: *December 28, 2010 2:08:53 PM EST
> *To: *Matthew Tuerk <mtuerk at allentownedc.com>
> *Subject: **HIVE4A Logo Concepts*
>
> Hi Matt-
>
> We've worked up a number of logo concepts for HIVE4A.  It is our opinion
> that a great logo has to work in black and white form at it's most basic
> level.  Most of the concepts below adhere to this philosophy.
>
> *Concept 01*
> *I felt like the entire premise of a "hacker" co-working space should be
> something shrouded in a bit of mystery.  The result was a very clean but
> customized font that had a few identifiable markers.  For this concept we
> stayed away from the obvious "Hive" imagery though I did include a subtle
> honeycomb texture on the styling exercises.  It includes an "alternative
> use" version as well as some quick styling options (see "testserver" links
> below).  *
> *
> *
>
> *Alternative Use *
>
>
> *Styling Exercises*
>
> http://testserver.401creative.com/H4A/Hive-Style-01.jpg
> http://testserver.401creative.com/H4A/Hive-Style-02.jpg
> http://testserver.401creative.com/H4A/Hive-Style-03.jpg
>
> *Original Font Face*
>
>
> *Concepts 02*
>
>
> *Concept 03*
>
>
> *Concepts 04*
>
>
>
> *Concept 05*
>
>
>
> I think we've put a lot of ideas in front of you and we look forward to
> hearing your feedback.  Our currently hourly log is at 3HR.
>
> Best regards-
>
> Curtis
>
> *Curtis Johnson*
> *Co-Founder / Art Director*
> *
> *
>
>
>
>
>
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