[MakeLV] Fwd: HIVE4A Logo Concepts

[scott piccotti]

Well, since I work in graphic design, I feel compelled to pitch in my 2¢.

Concept 1 is by far the best here. Hive4A encompasses a few different areas,
so the logo needs to be  versatile. I could see this one on letterhead,
stamped into steel or molded into plastic, and it would work everywhere. I
especially like the circle treatment. That would look great laser cut in
metal or etched in glass.

Concept 2 & 4 both have the swirl/swoosh thing going on that was everywhere
a few years ago but feels outdated now. It's a little generic, something
you'd fall back on when you don't have any other ideas. The others don't
feel like they'd be as strong if you rendered them in black& white, which
will be necessary a lot of the time. The bee thing is obvious, but a little
too obvious. I really feel like the first one is where they hit on their
best concept. And from the look of the treatments, I think they'd agree.

 -scott
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