[MakeLV] Fwd: HIVE4A Logo Concepts

Matthew Tuerk mtuerk at allentownedc.com
Fri Jan 7 14:02:22 EST 2011


Good points Scott. I met with our designers yesterday and they are  
going to incorporate the feedback. At this point, it is looking like  
we are going to add the insect to the first treatment and see what  
that looks like. When I get the iteration, I will send it to the group.
Matthew Tuerk

Assistant Director
Allentown Economic Development Corporation
(610) 435-8890 (w)
(610) 653-3064 (c)
mtuerk at allentownedc.com

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On Jan 4, 2011, at 9:18 PM, scott piccotti wrote:

> Well, since I work in graphic design, I feel compelled to pitch in  
> my 2¢.
>
> Concept 1 is by far the best here. Hive4A encompasses a few  
> different areas, so the logo needs to be  versatile. I could see  
> this one on letterhead, stamped into steel or molded into plastic,  
> and it would work everywhere. I especially like the circle  
> treatment. That would look great laser cut in metal or etched in  
> glass.
>
> Concept 2 & 4 both have the swirl/swoosh thing going on that was  
> everywhere a few years ago but feels outdated now. It's a little  
> generic, something you'd fall back on when you don't have any other  
> ideas. The others don't feel like they'd be as strong if you  
> rendered them in black& white, which will be necessary a lot of the  
> time. The bee thing is obvious, but a little too obvious. I really  
> feel like the first one is where they hit on their best concept. And  
> from the look of the treatments, I think they'd agree.
>
>  -scott
>
>

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