<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">All-<div>Check out the logo concepts below. Thoughts?</div><div><br><div apple-content-edited="true"> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div>Matthew Tuerk</div><div>610.653.3064</div><div><a href="mailto:matuerk@gmail.com">matuerk@gmail.com</a></div><div><a href="http://allentowngoodnews.blogspot.com">http://allentowngoodnews.blogspot.com</a></div></div></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"> </div><div><br><div>Begin forwarded message:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>From: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica">Curtis Johnson <<a href="mailto:curtis@401creative.com">curtis@401creative.com</a>></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>Date: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica">December 28, 2010 2:08:53 PM EST</font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>To: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica">Matthew Tuerk <<a href="mailto:mtuerk@allentownedc.com">mtuerk@allentownedc.com</a>></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font face="Helvetica" size="3" color="#000000" style="font: 12.0px Helvetica; color: #000000"><b>Subject: </b></font><font face="Helvetica" size="3" style="font: 12.0px Helvetica"><b>HIVE4A Logo Concepts</b></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; min-height: 14px; "><br></div> </div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Hi Matt-<div><br></div><div>We've worked up a number of logo concepts for HIVE4A. It is our opinion that a great logo has to work in black and white form at it's most basic level. Most of the concepts below adhere to this philosophy.</div><div><br></div><div><b>Concept 01</b></div><div><b><span class="Apple-style-span" style="font-weight: normal; "><b><span class="Apple-style-span" style="font-weight: normal; ">I felt like the entire premise of a "hacker" co-working space should be something shrouded in a bit of mystery. The result was a very clean but customized font that had a few identifiable markers. For this concept we stayed away from the obvious "Hive" imagery though I did include a subtle honeycomb texture on the styling exercises. It </span></b>includes an "alternative use" version as well as some quick styling options (see "testserver" links below). </span></b></div><div><b><span class="Apple-style-span" style="font-weight: normal; "><br></span></b></div><div><img height="264" width="244" apple-width="yes" apple-height="yes" src="cid:A82AB014-BC54-4057-B2D1-1845C9FDC9C7"></div><div><br></div><div><b>Alternative Use </b></div><div><br></div><div><img height="320" width="228" apple-width="yes" apple-height="yes" src="cid:F181740D-A132-41A9-9FA7-57298A60DF4F"></div><div><br></div><div><b>Styling Exercises</b></div><div><br></div><div><a href="http://testserver.401creative.com/H4A/Hive-Style-01.jpg">http://testserver.401creative.com/H4A/Hive-Style-01.jpg</a></div><div><a href="http://testserver.401creative.com/H4A/Hive-Style-02.jpg">http://testserver.401creative.com/H4A/Hive-Style-02.jpg</a></div><div><a href="http://testserver.401creative.com/H4A/Hive-Style-03.jpg">http://testserver.401creative.com/H4A/Hive-Style-03.jpg</a></div><div><br></div><div><b>Original Font Face</b></div><div><br></div><div><img height="264" width="244" apple-width="yes" apple-height="yes" src="cid:3B4F133B-5841-46B8-B119-8699A671C43D"></div><div><br></div><div><b>Concepts 02</b></div><div><br></div><div><img height="129" width="324" apple-width="yes" apple-height="yes" src="cid:404B3764-08F8-4A75-92A6-F821BA787447"></div><div><br></div><div><b>Concept 03</b></div><div><br></div><div><img height="167" width="324" apple-width="yes" apple-height="yes" src="cid:015B69ED-6F52-457D-B184-10F8514681DD"></div><div><br></div><div><b>Concepts 04</b></div><div><br></div><div><img height="155" width="324" apple-width="yes" apple-height="yes" src="cid:9D95EED8-7939-4917-9A08-9ECEF1B7C376"></div><div><br></div><div><img height="161" width="324" apple-width="yes" apple-height="yes" src="cid:8374A2ED-D180-41DF-BFAB-4290FC17A920"></div><div><br></div><div><b>Concept 05</b></div><div><br></div><div><img height="129" width="324" apple-width="yes" apple-height="yes" src="cid:6F8D12DC-6C7E-449D-B87D-3E6CD0E4ECD4"></div><div><br></div><div><br></div><div>I think we've put a lot of ideas in front of you and we look forward to hearing your feedback. Our currently hourly log is at 3HR.</div><div><br></div><div>Best regards-</div><div><br></div><div>Curtis</div><div><br></div><div apple-content-edited="true"> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><span class="Apple-style-span" style="font-size: 12px; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Arial" size="4"><span class="Apple-style-span" style="font-size: 13px; "><i style="font-family: Arial; font-size: 13.3px; font-style: italic; ">Curtis Johnson</i></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Arial" size="4"><span class="Apple-style-span" style="font-size: 13px; "><i style="font-family: Arial; font-size: 13.3px; font-style: italic; ">Co-Founder / Art Director</i></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Arial" size="3"><span class="Apple-style-span" style="font-size: 13px; "><i><br></i></span></font></div></div></span><br class="Apple-interchange-newline"><span></span><span></span></span><span><img height="100" width="100" src="cid:A5A47B29-9275-44C0-9CCA-BF13EAAB320B"></span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><span class="Apple-style-span" style="font-size: 12px; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div><br class="Apple-interchange-newline"><br class="Apple-interchange-newline"><br class="Apple-interchange-newline"><br></div><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Arial" size="4"><span class="Apple-style-span" style="font-size: 13px; ">4O1creative, ltd. | 3736 Broadway, 1st Floor | Allentown, PA 18104</span></font></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Arial" size="4"><span class="Apple-style-span" style="font-size: 13px; "> </span></font></p><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Arial" size="4"><span class="Apple-style-span" style="font-size: 13px; ">Office: 610.871.0490</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Arial" size="4"><span class="Apple-style-span" style="font-size: 13px; ">Mobile: 310.592.5997</span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Arial" size="3"><span class="Apple-style-span" style="font-size: 13px; "><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Arial" size="3"><span class="Apple-style-span" style="font-size: 13px; ">Featured: <a href="http://www.figlancaster.com">www.figlancaster.com</a></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Arial" size="3"><span class="Apple-style-span" style="font-size: 13px; "><br></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Arial" size="3"><span class="Apple-style-span" style="font-size: 13px; ">Social: facebook.com/401creative</span></font></div></div></span><br class="Apple-interchange-newline"></span><br class="Apple-interchange-newline"></span></span> </span></span></div><br></div></blockquote></div><br></div></body></html>