They look good, but personally I'd like to see something that adds reference to the LV industry or history, like the original Mack Truck/hive mockup. If we could integrate the bulldog, or something that makes it more geographically, historically, and community identifiable I think it would be something the community at large would respond better to, and would stay truer to the goals.<br>
<br>Not having an artistic bone in me, I can't draw a mockup.. But how would people feel about a logo incorporating something like an Iron crucible pouring out a Hive4A logo of some sort.. Would tie the area's history together and make a statement about industrial forging or reforging of the area.. Plus we could do it in neon as a really impressive piece to hang in the hack space.<br>
<br>/$.02 +- inflation.<br><br>-Bill<br> <br><br><div class="gmail_quote">On Tue, Dec 28, 2010 at 3:03 PM, Matthew Tuerk <span dir="ltr"><<a href="mailto:mtuerk@allentownedc.com">mtuerk@allentownedc.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt 0.8ex; border-left: 1px solid rgb(204, 204, 204); padding-left: 1ex;"><div style="word-wrap: break-word;">All-<div>Some exciting concepts for a logo here. Thoughts?</div>
<div><div> <div style=""><h1 style="font-size: 12px;">Matthew Tuerk</h1> <p style="font-size: 10px;">Assistant Director<br> Allentown Economic Development Corporation<br> (610) 435-8890 (w)<br> (610) 653-3064 (c)<br> <a style="text-decoration: none;" href="mailto:mtuerk@allentownedc.com" target="_blank">mtuerk@allentownedc.com</a></p>
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</div><div><br><div>Begin forwarded message:</div><br><blockquote type="cite"><div><div style="margin: 0px;"><font style="font: 12px Helvetica; color: rgb(0, 0, 0);" color="#000000" face="Helvetica" size="3"><b>From: </b></font><font style="font: 12px Helvetica;" face="Helvetica" size="3">Curtis Johnson <<a href="mailto:curtis@401creative.com" target="_blank">curtis@401creative.com</a>></font></div>
<div style="margin: 0px;"><font style="font: 12px Helvetica; color: rgb(0, 0, 0);" color="#000000" face="Helvetica" size="3"><b>Date: </b></font><font style="font: 12px Helvetica;" face="Helvetica" size="3">December 28, 2010 2:08:53 PM EST</font></div>
<div style="margin: 0px;"><font style="font: 12px Helvetica; color: rgb(0, 0, 0);" color="#000000" face="Helvetica" size="3"><b>To: </b></font><font style="font: 12px Helvetica;" face="Helvetica" size="3">Matthew Tuerk <<a href="mailto:mtuerk@allentownedc.com" target="_blank">mtuerk@allentownedc.com</a>></font></div>
<div style="margin: 0px;"><font style="font: 12px Helvetica; color: rgb(0, 0, 0);" color="#000000" face="Helvetica" size="3"><b>Subject: </b></font><font style="font: 12px Helvetica;" face="Helvetica" size="3"><b>HIVE4A Logo Concepts</b></font></div>
<div style="margin: 0px; min-height: 14px;"><br></div> </div><div style="word-wrap: break-word;">Hi Matt-<div><br></div><div>We've worked up a number of logo concepts for HIVE4A. It is our opinion that a great logo has to work in black and white form at it's most basic level. Most of the concepts below adhere to this philosophy.</div>
<div><br></div><div><b>Concept 01</b></div><div><b><span style="font-weight: normal;"><b><span style="font-weight: normal;">I felt like the entire premise of a "hacker" co-working space should be something shrouded in a bit of mystery. The result was a very clean but customized font that had a few identifiable markers. For this concept we stayed away from the obvious "Hive" imagery though I did include a subtle honeycomb texture on the styling exercises. It </span></b>includes an "alternative use" version as well as some quick styling options (see "testserver" links below). </span></b></div>
<div><b><span style="font-weight: normal;"><br></span></b></div><div><img src="https://mail.google.com/mail/?ui=2&ik=8dbda385fc&view=att&th=12d2e9c2eb7f3b9d&attid=0.0.1.1&disp=emb&zw" width="244" height="264"></div>
<div><br></div><div><b>Alternative Use </b></div><div><br></div><div><img src="https://mail.google.com/mail/?ui=2&ik=8dbda385fc&view=att&th=12d2e9c2eb7f3b9d&attid=0.0.1.2&disp=emb&zw" width="228" height="320"></div>
<div><br></div><div><b>Styling Exercises</b></div><div><br></div><div><a href="http://testserver.401creative.com/H4A/Hive-Style-01.jpg" target="_blank">http://testserver.401creative.com/H4A/Hive-Style-01.jpg</a></div><div>
<a href="http://testserver.401creative.com/H4A/Hive-Style-02.jpg" target="_blank">http://testserver.401creative.com/H4A/Hive-Style-02.jpg</a></div><div><a href="http://testserver.401creative.com/H4A/Hive-Style-03.jpg" target="_blank">http://testserver.401creative.com/H4A/Hive-Style-03.jpg</a></div>
<div><br></div><div><b>Original Font Face</b></div><div><br></div><div><img src="https://mail.google.com/mail/?ui=2&ik=8dbda385fc&view=att&th=12d2e9c2eb7f3b9d&attid=0.0.1.3&disp=emb&zw" width="244" height="264"></div>
<div><br></div><div><b>Concepts 02</b></div><div><br></div><div><img src="https://mail.google.com/mail/?ui=2&ik=8dbda385fc&view=att&th=12d2e9c2eb7f3b9d&attid=0.0.1.4&disp=emb&zw" width="324" height="129"></div>
<div><br></div><div><b>Concept 03</b></div><div><br></div><div><img src="https://mail.google.com/mail/?ui=2&ik=8dbda385fc&view=att&th=12d2e9c2eb7f3b9d&attid=0.0.1.5&disp=emb&zw" width="324" height="167"></div>
<div><br></div><div><b>Concepts 04</b></div><div><br></div><div><img src="https://mail.google.com/mail/?ui=2&ik=8dbda385fc&view=att&th=12d2e9c2eb7f3b9d&attid=0.0.1.6&disp=emb&zw" width="324" height="155"></div>
<div><br></div><div><img src="https://mail.google.com/mail/?ui=2&ik=8dbda385fc&view=att&th=12d2e9c2eb7f3b9d&attid=0.0.1.7&disp=emb&zw" width="324" height="161"></div><div><br></div><div><b>Concept 05</b></div>
<div><br></div><div><img src="https://mail.google.com/mail/?ui=2&ik=8dbda385fc&view=att&th=12d2e9c2eb7f3b9d&attid=0.0.1.8&disp=emb&zw" width="324" height="129"></div><div><br></div><div><br></div><div>
I think we've put a lot of ideas in front of you and we look forward to hearing your feedback. Our currently hourly log is at 3HR.</div><div><br></div><div>Best regards-</div><div><br></div><div>Curtis</div><div><br>
</div><div> <span style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: 12px;"><span style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><div>
<div style="margin: 0px;"><font face="Arial" size="4"><span style="font-size: 13px;"><i style="font-family: Arial; font-size: 13.3px; font-style: italic;">Curtis Johnson</i></span></font></div><div style="margin: 0px;"><font face="Arial" size="4"><span style="font-size: 13px;"><i style="font-family: Arial; font-size: 13.3px; font-style: italic;">Co-Founder / Art Director</i></span></font></div>
<div style="margin: 0px;"><font face="Arial" size="3"><span style="font-size: 13px;"><i><br></i></span></font></div></div></span><br><span></span><span></span></span><span><img src="https://mail.google.com/mail/?ui=2&ik=8dbda385fc&view=att&th=12d2e9c2eb7f3b9d&attid=0.0.1.9&disp=emb&zw" width="100" height="100"></span><span style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: 12px;"><span style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><div>
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